Travis Tatman 12/31/08 Travis Tatman 12/31/08

Why Do People Give? The Role of Identity in Giving

Aaker and Akutsu, JCP | 2009

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Travis Tatman 10/1/08 Travis Tatman 10/1/08

Recalling Mixed Emotions

Aaker, Drolet, and Griffin, JCR | 2008

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Travis Tatman 7/1/08 Travis Tatman 7/1/08

The Happiness of Giving: The Time-Ask Effect

Liu and Aaker, JCR | 2008

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Travis Tatman 5/1/08 Travis Tatman 5/1/08

Time Will Tell

Mogilner, Aaker and Pennington, JCR | 2008

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Travis Tatman 8/1/07 Travis Tatman 8/1/07

Getting Emotional about Health

Agrawal, Menon and Aaker, JMR | 2007

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Travis Tatman 12/31/06 Travis Tatman 12/31/06

Do You Look to the Future or Focus on Today?

Liu and Aaker, OBHDP | 2007

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Travis Tatman 11/1/06 Travis Tatman 11/1/06

Delineating Culture

Aaker, JCP | 2006

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Travis Tatman 12/31/05 Travis Tatman 12/31/05

Bridging the Culture Chasm

Briley and Aaker, JPP&M | 2006

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Travis Tatman 12/31/05 Travis Tatman 12/31/05

Understanding Regulatory Fit

Aaker and Lee, JMR | 2006

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Travis Tatman 12/31/05 Travis Tatman 12/31/05

When Does Culture Matter?

Briley and Aaker, JMR | 2006

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Travis Tatman 5/1/05 Travis Tatman 5/1/05

Two Roads to Updating Brand Personality Impressions

Johar, Sengupta, and Aaker, JMR | 2005

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Travis Tatman 5/1/04 Travis Tatman 5/1/04

When Good Brands Do Bad

Aaker, Fournier, and Brasel, JCR | 2004

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Travis Tatman 12/31/03 Travis Tatman 12/31/03

Bringing the Frame Into Focus

Lee and Aaker, JPSP | 2004

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Travis Tatman 8/1/02 Travis Tatman 8/1/02

Can Mixed Emotions Peacefully Co-Exist?

Williams and Aaker, JCR | 2002

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Travis Tatman 12/31/01 Travis Tatman 12/31/01

Off Target? Changing Cognitive-Based Attitudes

Drolet and Aaker, JCP | 2002

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Travis Tatman 10/1/01 Travis Tatman 10/1/01

Culture-Dependent Assimilation and Differentiation of the Self

Aaker and Schmitt, JCCP | 2001

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Travis Tatman 8/1/01 Travis Tatman 8/1/01

Consumption Symbols as Carriers of Culture

Aaker, Benet-Martínez, and Garolera, JPSP | 2001

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Travis Tatman 7/1/01 Travis Tatman 7/1/01

I Seek Pleasures, We Avoid Pains

Aaker and Lee, JCR | 2001

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Travis Tatman 10/1/00 Travis Tatman 10/1/00

The Pleasures and Pains of Distinct Self-Construals

Lee, Aaker, and Gardner, JPSP | 2000

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Travis Tatman 8/1/00 Travis Tatman 8/1/00

Accessibility or Diagnosticity?

Aaker, JCR | 2000

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