Travis Tatman 7/1/00 Travis Tatman 7/1/00 Nontarget Markets and Viewer Distinctiveness Aaker, Brumbaugh, and Grier, JCP | 2000 Read More Travis Tatman 12/31/99 Travis Tatman 12/31/99 Additivity versus Attenuation Aaker and Sengupta, JCP | 2000 Read More Travis Tatman 12/31/98 Travis Tatman 12/31/98 The Malleable Self: The Role of Self-Expression in Persuasion Aaker, JMR | 1999 Read More Travis Tatman 12/31/97 Travis Tatman 12/31/97 Empathy versus Pride: The Influence of Emotional Appeals across Cultures Aaker and Williams, JCR | 1998 Read More Travis Tatman 12/31/96 Travis Tatman 12/31/96 The Effect of Cultural Orientation on Persuasion Aaker and Maheswaran, JCR | 1997 Read More Travis Tatman 12/31/96 Travis Tatman 12/31/96 Dimensions of Brand Personality Aaker, JMR | 1997 Read More Newer Posts
Travis Tatman 7/1/00 Travis Tatman 7/1/00 Nontarget Markets and Viewer Distinctiveness Aaker, Brumbaugh, and Grier, JCP | 2000 Read More
Travis Tatman 12/31/99 Travis Tatman 12/31/99 Additivity versus Attenuation Aaker and Sengupta, JCP | 2000 Read More
Travis Tatman 12/31/98 Travis Tatman 12/31/98 The Malleable Self: The Role of Self-Expression in Persuasion Aaker, JMR | 1999 Read More
Travis Tatman 12/31/97 Travis Tatman 12/31/97 Empathy versus Pride: The Influence of Emotional Appeals across Cultures Aaker and Williams, JCR | 1998 Read More
Travis Tatman 12/31/96 Travis Tatman 12/31/96 The Effect of Cultural Orientation on Persuasion Aaker and Maheswaran, JCR | 1997 Read More
Travis Tatman 12/31/96 Travis Tatman 12/31/96 Dimensions of Brand Personality Aaker, JMR | 1997 Read More